Hello everyone! After two and a half long years of development, and with the help of numerous Savile Row trained professionals, Belle Brummell was officially launched two months ago in London and the relief is palpable!
My name is Claudia Fisher and I am the Creative Director and one of two co-founders for this High Luxury Women’s Jacket company. The other founder is my husband, Norman Fisher, the uber-organised “how much?” man that keeps the company on track.
Now that we have the framework for this high luxury British brand, we are moving into the “what’s next?” phase. With a start-up company, the obvious challenge is to let the world know you exist. To that end, we have been coming up with some “creative” marketing ideas.
We are now creating 50 “Presentation Boxes”. We believe it never hurts to start at the top, and because our jackets have a definite “Regal” presence to them, we thought is might be a good idea to send our elegant boxes to all the Royal families in the world.
These boxes serve as an introduction to our jackets and contain a personalised letter to the Royal recipient, a Lookbook of our new collection, multiple fabric swatches, a cuff trim sample, gilded and satin couture covered buttons, life-style photos (including one photo showing a Belle Brummell jacket taken on board a boat in the South Pole!) and business cards.
We’ll let you know how we get on!
London International Horse Show - Booth E190
Our next in-person adventure will be this month at our Belle Brummell booth, E190, in the Luxury Section of the Shopping Village at the London International Horse Show in the ExCel Centre London. We will be showing our entire 2023 Long Jacket Collection there, have toile try-on jackets at the ready for sizing purposes, the chance to see and touch beautiful fabrics and trims and we can answer any questions you might have about ordering a couture jacket.
Our booth looks directly out onto the London Arena. This should be a marvellous occasion, with wonderful events scheduled every day across two arenas, so come and see us!
Thursday 14 December - Monday 18 December
The ExCel Centre London, Custom House area of Newham, East London
Shopping Village - Hours: 9:30 am - 20:00 pm (evening hours vary)